It’s not all about the numbers.

Too many business owners want more sales, higher traffic, more subscribers, and more likes, but those are just vanity metrics. It can be easy to get caught up in the stats, numbers, and analytics instead of the quality of each of those numbers.

I’ll take 1,000 true fans over one million semi-interested people any day. Small numbers are not as impressive to flaunt, but keeping things small has allowed me to build an extremely loyal fan base and connect directly with my customers, one on one.

In fact, many times there are tradeoffs of getting bigger. Rapid growth often means hiring a big team, but I’ve been very intentional about keeping Ugmonk small. This lets me maintain the business at a scale where I can have the creative fulfillment and flexibility that I love, and ensures the quality and attention to detail you’ve come to expect from our products.

Takeaway: The beauty in staying small is often overlooked.

8 Things I’ve Learned from 8 Years of Ugmonk

Sunil Shenoy @sunil
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