Asking for money is hard work. Asking for money takes courage and a belief that there is real value in what you are selling and the price you put on it is a fair one. It takes believing that there are those to whom this will be obvious and that they are your ideal first customers and that there are many just like them out there just waiting for you to ask. That, people who were once your customers and no longer are likely so for a reason and they are just waiting for you to care enough to ask why. Asking means facing the fear of failure.
A really good article by patrickrhone