Posted: 9th November 2009
Fear: “I’m going to lose because someone else is going to beat me to market (or is already there).”
Truth: In business, there can be lots of winners in any niche. Look at how many shoe makers, Italian restaurants, and furniture manufacturers succeed. You can do well in a crowded field as long as you’re doing something that sets you apart from the pack. It can be price, style, substance, personality, positioning, or storytelling. There are tons of ways to establish your company as unique.
via 37signals.com
Totally agree
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