The first few months and years of running an online business is really exciting. Designing new features, programming and improving the software based on customer feedback is great fun.
Usage is like oxygen for ideas. You can never fully anticipate how an audience is going to react to something you’ve created until it’s out there. That means every moment you’re working on something without it being in the public it’s actually dying, deprived of the oxygen of the real world. Matt Mullenweg, founding developer of WordPress, in 1.0 Is The Loneliest Number
You have plans for version 1, 2 and 3 and the year’s go by really fast. Time does fly when you are having fun. But what next?
How do you keep yourself motivated to work on the software after it has all the features you wanted it to have. After 95% of the issues are resolved and the software is relatively stable.
I wish more software companies spoke about this on their blogs or during conference talks.